The Luggage Project
Hard Case Travel Bags
Initial Brief
To design a collection of hard case luggage bags with the Indian market and customer in mind, focusing on improving business travelers' travel experiences.
Secondary Research
Primary
Research
Analysis
Ideation
Concept
Generation
3D Model
&
Prototype
process
Hard Case Bags
Hard shell bags made up of polycarbonate or ABS, are typically made with “split construction”–meaning the bag zips down the middle and opens into two shallower main compartments, like a clamshell.
Common Advantages & Disadvantages
Of Hard Case Bag Through Secondary Research
Difficult to manure on Rough terrains
Rigid in terms of opening
Inaccessibility in smaller areas
Lack of Storage pockets
Easily Scratched
Waterproof
Durable
Better Security
(locking system)
Protection
of Fragile items
The
Darjeeling
Limited
Traveling with Multiple Bags
Traveling on Rough Terrains
Storage
Traveling in Compact spaces
To gain a new perspective on the various situations that may emerge while travelling in India, a study of the film "The Darjeeling Limited" was also conducted.
Leisure Travel
Purpose of Travel
Corporate Travel
Event Travel
(Major Types)
VFR - visiting friends / relatives
Primary Research
Field Studies where conducted to better understand the subject and discover real-world scenarios. Additionally the secondary research paved the path for some specific things to be examined as a part of primary research.
Fly on the Wall
Journey Mapping
Semi - Structured interviews
Survey
-
Chinchwad Railway Station
-
Pune Railway Station
-
Pune Airport
-
n = 4
-
Criteria : Railway Station / Airport, Age
-
n = 15
-
Criteria : Age, Gender, Purpose of Travel
-
n = 200
Major Insights
Compared to soft case
bags, hard case bags
perform better when it
comes to travel but fall
short when it comes to
providing a convenient
packing experience
The luggage bag should
support flexibility and
personalization in the
packing the bag according
to the user for a
seamless satisfactory
experience
Travel with multiple bags
compromises travel
experience with regards
to different touchpoints
of a users journey as the
main focus shifts on
handling the bags
Quick identification and
a subtle standing out
feature in a bag
decreases the chances of
unpleasant experiences
like lost luggage or
unnecessary time wastage
Persona
Must to Have Features
-
Expandable
-
Compartment for shoes and laundry
-
leak proof compartment
-
Pick up pockets
-
Compartment for laptop / documents
-
Multiple Luggage
-
Commuting
-
Escalators
-
Occupancy of hands
-
Identification on conveyor belts
-
Rough terrains
-
Unergonomic handles
-
High durability
-
Light weight
Good to Have Features
-
Openable in restricted space
-
Scratch proof
-
Storage for delicate stuff
-
Personalisation
-
Multiple Luggage
-
Stairs
-
Loading unloading on trolleys
-
Loading unloading from vehicle
-
Lost luggage
-
Locking system (passcode)
-
Quick fix of luggage
-
Good aesthetics
-
Modern features (charger, etc)
Ideation
Mockups
Travel with multiple bags
compromises travel
experience with regards
Final Concept
01
Cabin Bag
02
Check-in Bags
03
Multiple Bags
Hard Case Bags
the luggage project
Pattern Explorations
Patterns on the side face
Patterns on the front face
Patterns on the top face
The main objective was to produce a clean and sleek design, which appeals to the young crowd out there. the sketch on the left is the final pattern which was selected for the bag.
Color Explorations
Color palette explorations
Final Design
Cabin Bag (small)
Check-in Bag (medium)
Check-in Bag (Large)
Cabin bag
The cabin bag is design in consideration to enhance the travel experience of the user. The main focus is on organized packing, more space, opening in compact spaces, laptop compartment, and other small details which enhances the experience.
Check-in bag
The check-in bag is design in consideration to enhance the travel experience of the user. The main focus is on organized packing, easy movement on rough terrains, and exploring different ways to carry around the bag.
Full Scaled Mockup
1:5 Scaled down 3D printed models
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