#apnicycle
THE CHARTERED CYCLE SERVICE
Brief
To study the existing system of Chartered cycles (public bike sharing service) and their their operations in the city of Bhopal in order to come up with ideas for how to enhance the service.
Secondary Research
Primary
Research
Analysis
Ideation
Concept
Generation
Testing
process
What
-
A fully automated public bike-sharing system that was launched in Bhopal, Madhya Pradesh in 2017.
-
Now spans various other cities including Ranchi, Surat, Kolkata, and Prayagraj.
-
The mission of the company is to create a sustainable, eco-friendly, and efficient mobility solution.
Existing Cycle
Height Adjustable Seat
Information Panel
Lock
Reflector
Basket
Light
Gear & Bell
About the service
Information Panel
Station Name
Map of Bhopal
Dock
Advertisement Panel
Extra Cycle stand
Register
Download the App
Create User Profile
Deposit fee of Rs.100
Unlock
Scan QR
Unlock the Bike
Ride
Ride the bike
Park the bike(if necessary)
App informs users of
ride time & prices
Return
Lock the physical lock
End trip on app
Pay the fare
How to Avail
Observations
(Through Secondary Research)
01
A very small percentage of the Bhopal population that has previously availed the service is currently actively using it.
02
Marketing campaigns that target particular user groups improve the service's visibility & user acquisition.
Service Understanding
03
Utilization of cycling is significantly influenced by infrastructure and accessibility of transport.
Journey map
User and Stakeholder Study
An extensive primary research was carried out the main problems of the service taking all the stakeholders into considerations. Methods like Self Safari, Semi-structured interviews, and surveys where carried out.
Busy areas
Stations visited
Other Stations
Interviews
User
n = 4
Semi structured
Non user
n = 4
Semi structured
Stakeholder
n = 3
Structured
Observations and Insights
01
Although the service being centered around providing rental cycles, the user experience is compromised on as cycles have a relatively low stake in the service's income.
User experience compromised
Cycles have low stake in the income of the service.
There is an absence of basic understanding of the service amongst users which is one of the major factors that discourages them from using the service.
02
The ways in which the service currently communicates with the users ( banners , stations , social media and others ) has not produced enough awareness about how exactly the service functions
People know that the service exists but due to not understanding the service , have never availed it
03
Lack of visibility of active users and ill maintenance of certain infrastructure had led to a general notion that the service is currently dormant amongst certain masses.
Taking the users sense of understanding for granted by the authorities has led to the system being semantically weak
( although the service has solutions for certain user problems , it is unable to communicate that with the user)
04
The stakeholders taking users for granted
Parts of the service being semantically weak
Many of the vital elements of the system completely missed
Most people have a notion that ' Cycles bas padi hai ..pata nahi
chalti hai ya nahi "
Poor maintainence and ignorance towards certain infrastructure
Redefined Brief
Increasing the stake the cycles have in the revenue the service generates by bringing in more users to use the system and increasing the active user base.
USER RETENTION
User retention refers to improving the user experience of the overall service with respect to present users usage and the features provided by the stake holders.
USER ACQUISITION
User acquisition refers to the process of attracting new users towards the service so that it taps into the audience faster increasing the service overall visibility.
Ideation
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Emphasis on fitness and cheap pricing aspect of service using station boards and leaf on the cycle
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Simplification of info on panel by QR code
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Use of hindi/ bhopali slangs to build more connection and belongingness
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Shops / Kiosks on the docking station . Collaboration with Amul, Sanchi, etc
FINAL CONCEPT
01
Shop In The Dock
Enhancing Service Understanding
Getting Users to the dock
Target Parameters :
BEFORE
AFTER
Redesigning The Posters
02
Posters on Fitness and Low cost aspect of the service using Bhopali slangs
Piquing User Curiosity
Target Parameters :
03
Pop Up info board
Target Parameters :
Enhancing Service Understanding
Piquing User Curiosity
BEFORE
AFTER
Service Understanding Through App Extension
04
Scanning The QR will take the user to the app extension
Enhancing Service Understanding
Target Parameters :
05
Advertising on the leaf section of the cycles
Enhancing Service Understanding
Piquing User Curiosity
Target Parameters :
BEFORE
AFTER
Back Info Strip Redesign
06
Posters on Fitness and Low cost aspect of the service using Bhopali slangs
Enhancing Service Understanding
Target Parameters :
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